Boadicea Perfume is a huge hit at Shanghai’s inaugural Best of British show

We are proud to announce that following an outstanding week at the inaugural Best of British show in Shanghai we are already making our plans to go back next year - and DOUBLE the size of our display.

At Boadicea the Victorious, our pride in traditional British craftsmanship is one of the key values which underpins our brand.

The unique pewter shields which adorn our iconic perfume bottles, for instance, are crafted by hand in a Birmingham workshop which can trace its history back more than a hundred years.

So this chance to join other traditional brands like Rolls Royce, Fortnum & Mason, and Madame Tussauds in the amazing Shanghai Exhibition Centre was always the perfect opportunity for us to introduce our fragrances to a growing audience.

That turned out to be true as a four-day event with more than 50,000 visitors from all over China brought huge interest in our unique perfumes.

We were flattered that a good number of visitors told us we had the best stand in the show, quite a compliment considering there were 150 Great British Brands exhibiting.

Our CEO David Crisp travelled to attend all four days of the show and was struck by the fantastic work of our team who helped visitors sample the range of amazing scents.

He said: “We see China as a very interesting opportunity as our brand continues to expand worldwide, and this show was a wonderful experience. I want to compliment our team there on their hard work following our principles of helping Boadicea the Victorious customers to find their perfect individual scent.”