Boadicea Perfume to showcase at the Best of British exhibition in Shanghai, China later this month

It is a measure of the growing reputation of Boadicea the Victorious worldwide that we are now considered among the very top British luxury brands.

So we were very proud to be invited to showcase our unique range of sumptuous perfumes at the first-ever ‘Best of British’ exhibition to be held in Shanghai, China, later this month.

Taking place at the Shanghai Exhibition Centre, the four-day show is a celebration of the very best of British produce and culture covering food, drink, fashion, and design.

Our designers have worked to create a space both to elegantly showcase the unique design of our iconic perfume bottles, but also to give a relaxing area where visitors to the exhibition can sample the unique Boadicea the Victorious experience personally choosing their favourite scents.

China’s demand for luxury goods, and especially those that show the heritage of finest British craftsmanship, is already huge but continues to grow and we are delighted at this opportunity to share our fragrances in a new market.

The exhibition is organised by Media 10, whose background includes organising the Coronation Festival at the Gardens of Buckingham Palace by the appointment of Her Majesty Queen Elizabeth II.

We think Queen Boadicea, the ancient warrior goddess who inspires our brand, would be thrilled to see the spirit of adventure take us to China!