Boadicea the Victorious to Participate in the Exclusive Gulf Concours

The majestic Burj Al Arab hotel building, with its iconic lines set on the edge of the ocean, is becoming a worldwide symbol of luxurious and opulent living.

In November it will be the venue of a breathtaking new event designed to celebrate the very best of the luxury car industry.

There will be new models with specially chosen exhibitors including the likes of Rolls Royce, Ferrari, McLaren and Bentley, as well as some very rare classic models that have been cherished by discerning owners.

But it is the third category which makes this show unique. Owners of premium brand cars in the Middle East are leading the world in specifying stunning modern bespoke cars. This had created a new category that will become the global ‘must have’ collectable cars of the future, and the very best of these will be judged in an ultimate Concours d’Elegance which has been designed specifically for Dubai.

The aim is to build a world renowned Concours d’Elegance in time for Dubai 2020 which will attract the very wealthiest collectors and connoisseurs in the region. At Boadicea the Victorious we are very proud to have been selected as one of only three brands other than car manufacturers to partner the show.

Each day around 1,000 selected and invited guests from across the region will attend to view both the supercars and the classics, while sampling the world class hospitality of the Burj Al Arab hotel.

The event will celebrate three important values: excellence, heritage and originality – exactly the values which drive our work as we grow to be recognised as one of the world’s most exclusive luxury perfume brands.