Inspiration

Valentine’s Day is almost here. It’s the one day a year we dedicate to love, tending to focus on romantic love and disregarding what is arguably the most important love of all - self-love.

2024 has begun and a new year also brings changes, whether that be drastic resolutions or just simple steps to create a better you.

Pride is at the core of Boadicea the Victorious and it resonates through everything we do, each its own showcase of British artisanship.

The seasons are starting to shift, so naturally, our wardrobes move along with the climate. For many of us, this doesn't just apply to our clothing; it also applies to our fragrance wardrobes.

We all love a story; it’s ingrained in us from childhood, from fairytales to real-life heroes. As we grow, so does our interest in stories, both our own and those of others.

Revitalise and reinvent your scent library and feel incredible with each spritz

Symbolism in Boadicea

This March we’re greeted by International Women’s Day and Mothers Day in the UK, making March quite female orientated.

Magic happens when you combine the most influential female fragrance reviewer and one the most prestigious British brands.

When we consider why we wear perfume, the most simple and obvious answer is ‘to smell nice’...