Boadicea Perfume Collection Relocated within Selfridges, London

More than a century of history and tradition awaits visitors to the magical Selfridges store in London’s bustling Oxford Street.  Behind the façade of a Grade II listed building lies a shopping experience that promises to surprise, amaze and amuse its customers by delivering extraordinary experiences.

It was in 1906 that Harry Gordon Selfridge arrived in London from Chicago, with his heart set on opening his dream store, and his legacy remains in the modern experience which brings luxury to all.

As viewers of the TV series which charted his story will have seen, Harry Selfridge believed not just in the goods he sold but in the staff who helped customers to fulfill their desires.  That, of course, fits perfectly with the Boadicea the Victorious ethos of high-class customer service.

Accordingly we are delighted to be able to say that the Boadicea the Victorious stand in the Oxford Street store has now been relocated to the Luxury Perfume counter.

Our amazing staff there are fully trained to guide you through the range of scents on offer, giving an individual appraisal of exactly what is the right perfume for each customer.  It’s a unique experience that has become a quintessential part of all our in-store offerings, and we receive amazing feedback from people who have found their favorite aroma.

Next time you are near Oxford Street, don’t forget to call in and see us.