Polo in the Park at The Hurlingham Club, Chelsea, London

Wimbledon, Henley Regatta, Royal Ascot, the Lord’s Test match. These are the events that herald the arrival of summer in England through their history and tradition.

Yet just seven years after its inception, Polo in the Park has already gained a place on the list of London’s great outdoor events. Aimed at bringing the sport of polo to the people, it has become the place to see and be seen with a steady flow of celebrities like Jodie Kidd and Princess Beatrice mingling with the crowds enjoying the relaxed riverside atmosphere of Hurlingham Park.

Boadicea the Victorious has shared in the event since we first joined as a sponsor in 2011, and were proud to return this year when we were selected as one of just 27 luxury brands to be given space in the exclusive shopping village.

It was an opportunity to introduce a whole new audience to the delights of our fragrances, as well as saying hello again to some old friends who were keen to try some of the more recent additions to the range.

Against a background of popping champagne corks and contented chatter, we received fabulous feedback from many event-goers who tested our scents and became converted to the growing success of Boadicea the Victorious.