On the scent of Manchester’s new beauty destination. Boadicea the Victorious comes to the Trafford Centre.

Selfridges can justifiably claim to be Greater Manchester’s ultimate beauty destination, thanks to the recent opening of the new Beauty Hall in its Trafford Centre store. Now twice the size of the previous department, this beautifully designed space will feature 25,000 products and an array of exclusive beauty brands – many of them available for the first time in the UK.

Naturally, our luxury brand features prominently in Selfridges’ exciting new venture, which is causing a real stir amongst beauty aficionados in and around Manchester – especially at this super busy pre-Christmas period when it seems like the whole world is heading to the Trafford Centre to tick off those Christmas gift lists for loved ones.

Speaking of exclusivity, Boadicea the Victorious cannot be found anywhere else outside of London and within the UK, except for in Selfridges.

The Trafford Centre store boasts 18 lines including best sellers Complex, Ardent and Blue Sapphire. Look out, too, for Selfridges’ UK Exclusives – Midnight, Fortitude and the sensuous Fire Collection.

Not exactly sure which of our perfumes to plump for? Help is at hand in the shape of the store’s new Beauty Insiders – a team of specialists dedicated to helping customers find the perfect look, shade, and of course, fragrance. They’re not affiliated to any particular brand, so you can rest assured their advice will be as impartial as it is knowledgeable. In short, a bespoke solution every time, coupled with that special feeling that comes from enjoying completely personalised service.

Look out for Ayesha, our scent specialist, who will be on hand to accompany customers on their journey of discovery towards finding their one-of-a-kind Boadicea the Victorious perfume match. It all adds up to the perfect pamper day.