Zayed 2018. A tribute to great leadership by Boadicea the Victorious.

At Boadicea the Victorious we honour and admire great leaders – after all the great ancient Warrior Queen who inspires our brand is one of the most significant figures of history.

So we are proud and delighted to have launched our new scent Zayed 2018 in the United Arab Emirates to join the celebrations around the Year of Zayed.

Throughout the UAE events are taking place to commemorate 100 years since the birth of the late Sheikh Zayed bin Sultan Al Nahyan, the Founding Father of the UAE, who passed away in 2004.

The ruler of Abu Dhabi from 1966, and UAE President from the formation of the federation in December 1971, Sheikh Zayed was a visionary figure whose ideas transformed the region.

A man who believed in unity and compassion, he promoted the values of compromise, reason and dialogue in a part of the world previously troubled by crises and conflicts.

The Year of Zayed will feature a series of events and initiatives in the UAE and internationally designed both to commemorate his memory and to showcase his impact and legacy while promoting the values of peace and humanity he displayed throughout his life.

Zayed 2018 is a powerful fragrance for those who aren’t afraid to bring an air of peaceful authority and ambition to their daily lives. With top notes of bergamot, mandarin and saffron, and a middle of Turkish rose, violet and hedione, the perfume opens with a feeling of peace and calm.

But it's the base of amber, sandalwood, patchouli, Cypriol, musks, moss and vetiver that gives Zayed 2018 it’s unique sense of power and resonates with the feel of bringing order to a troubled world.

The goldcrest on our iconic flagon has been adapted to feature an image of Sheikh Zayed, making this a unique momento of a special year of celebrations.

On sale now at our outlets throughout the UAE, Zayed 2018 is already proving hugely popular.